Brand Botswana engages foreign missions

Executive Director - Brand Management, Esther Norris
Executive Director - Brand Management, Esther Norris

In an effort to sensitise and educate key stakeholders on nation branding; Brand Botswana continues to conduct nation brand workshops at Botswana’s foreign missions.

These workshops are attended by foreign missions’ staff and some Batswana living in those countries. Workshops have already been conducted in Zimbabwe, South Africa, United Kingdom, Zambia, Namibia, Brazil, Belgium (including the Switzerland and Germany missions), Kuwait and Mozambique.

The main objective of the workshops is to get Batswana informed about Nation Branding and the role that each and every Motswana can play in promoting the country wherever they are around the World. Through the interactions, Brand Botswana also explore ways of collaborating with the missions on initiatives to promote the country in the different jurisdictions.

Editor's Comment
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The Ministry of Agriculture, local producers, retailers, and industry associations must work together to overcome the obstacles hindering vegetable production and distribution.This collaborative approach is essential to improve the availability, quality, and affordability of vegetables in the market.Firstly, the Ministry of Agriculture should provide support and guidance to local farmers to enhance their productivity and efficiency. This could...

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