The Motswana woman-owned enterprise in cosmetic space is differentiating itself from competition as it aims to also restore confidence in women with low self esteem through its products. On the sidelines of the recent Northern Trade Fair held here, Black Pearl Cosmetics’ marketing manager, Kutlwano Baeng, told BusinessMonitor their goal is to encourage people to use makeup and nail art to find and establish their own unique style and beauty statement. “We target women who have low self-esteem because of their skin type. We want to make them feel comfortable and in love with themselves," Baeng stated.
The business first opened shop in 2020, and then it sold matte lipstick and six different tones of waterproof liquid foundation. The COVID-19 pandemic at the time put a stop to their operations, she said, adding: “We resumed production and sales once everything returned to normal." She explained that there was skepticism as it was mandatory for people to keep wearing their masks, which affected their lipsticks sales. According to Baeng, they were offering waterproof foundation at the time and had also released four different rubber base and nail file colours. “In order to make our products more visually appealing to our customers, we also made the decision to rebrand their packaging," she said. The spokesperson revealed that after first creating a light foundation, they discovered that it did not work well for Batswana's natural complexions. She said eventually, they also started to offer high-quality nail supplies, such as gel colours and rubber bases.
