Speaking at the company's re-branding launch in Gaborone this week, Bayport Holdings CEO, Grant Kurland, said that because of the growth in Botswana, the financial services company decided that the time had come to revitalise its brand. He said Bayport continues to be the promoter of financial wellness and only lends money to responsible people.
"We continue to promote financial wellness and we do not lend money to irresponsible people because we want to see financially stable citizens. We are subjects to regulatory authorities in every country we operate. In Botswana, we are being regulated by the Non-Banking Financial Institutions Regulatory Authority (NBFIRA)," he said.He explained that while Bayport's business strategy is to drive product diversification and technological innovation, people remain at the centre of the business and that is the message its logo is sending. Kurland said the new brand was not developed in isolation but grew out of the business philosophy. "The Bayport Way is all about how we treat people, be they employees, customers or investors and how we add value to their lives," he explained.
