Already an established South African entertainment management and branding solutions company, the name Big Dawg Promotions is synonymous with A Grade management solutions and has worked its magic for companies and artists such as Vodacom, MTN, CELL C, FNB, Standard Bank, ABSA, Smirnoff, Peroni, HHP, DJ Cleo, Louis Vega (US), Quinton Harris (US) and too many more to mention. But after seven to eight years of planning, the man, amicably known as Big Dawg, is now throwing his weight behind his compatriots to give them the extra boost they need to not only make a bigger artistic and financial impact here at home, but also across our borders.
Flanked by his younger brother Rox, who moved back to Gaborone to oversee Big Dawg Productions' affairs here in Botswana, and DJ Sid, DJ Fresh spoke passionately about expanding his business to Botswana. It is a well known fact that there is more than ample musical talent here in Botswana, the recent Channel O Awards won by Scar and Acid notwithstanding, but the hindrance to them reaping the financial rewards of their hard work is the lack of a professional management company to effectively handle their affairs. This is where, said Rox Sikwane, Big Dawg Productions comes in. From a 50 percent advance for performances and doing bookings and contracts to making sure that sound, stage, lights and all other logistics are already in place for the artists under Big Dawg, all the artist has to do is perform. "In all the years I've been a deejay in this country, I've never been given a 50 percent advance," added DJ Sid. Adding to Sid's comment, Yarona FM's Owen Rampa said that while he enjoys being a deejay and would play absolutely anywhere, he nonetheless wants local promoters to understand that he expects to be paid for his "hobby".
