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Tebogo to star in Talent Unearthed Film Series

Letsile Tebogo (right) with De Beers Group Vice President, Paul Rowley. PIC MORERI SEJAKGOMO
Letsile Tebogo (right) with De Beers Group Vice President, Paul Rowley. PIC MORERI SEJAKGOMO

Olympic 200m champion and World Athletics Male Athlete of Year 2024, Letsile Tebogo, continues to make history.

He became the first Motswana to be appointed De Beers Group global ambassador. As one of the first products of the collaboration, Tebogo will feature as the lead ambassador and central figure in a short film series, Talent Unearthed. The shooting of the series started on Saturday at the De Beers Global Sightholder Sales (DBGSS) offices in Gaborone. Another key element of the collaboration will see Tebogo and his team identify opportunities for investment in sports development in Botswana.

Speaking during a meet and greet session, which was also meant to welcome Tebogo in his new role, vice president of Corporate Affairs at De Beers Global Sightholder Sales, Otsile Mabeo, said the collaboration goes beyond typical partnership. Mabeo said the partnership is a celebration of shared values, highlighting the importance of hard work, community, and the transformative power of nurturing potential whether in the form of a rough diamond or a budding athlete. For his part, De Beers Group vice president, Paul Rowley said the primary objective of partnering with Tebogo was to promote the Botswana natural diamond story. He said it is De Beers Group’s commitment to unlock the potential of Botswana’s talent by leveraging the nation’s natural resources. Rowley also commended Tebogo for his exemplary dedication, discipline and hard work, which has been crucial to his success.

Meanwhile, De Beers said through a statement when announcing Tebogo’s role as a Global Ambassador, that the partnership weaves together the story of his achievements with that of Botswana’s development through diamonds, crafting a powerful narrative of possibility, passion and progress. “Our collaboration with the government of Botswana has driven economic development, opening doors in education and sports, and nurturing talents like Tebogo. It is a tribute to the transformative power of natural diamonds and Botswana’s journey to becoming a world-leading diamond producer,” the statement reads.

Reflecting on the collaboration, Tebogo said his success story is connected with the nation’s diamond heritage. “The very resources that built our schools and sports facilities has paved the way for young athletes like me. I am humbled that an organisation like De Beers that has played such a pivotal role in the development of my country sees it to play a role in my future too. I am excited to work with De Beers to highlight the power of natural diamonds for our country and its people,” Tebogo said.

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