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No progress in KBL, BFA deal

Monday, September 19, 2022 | 170 Views |

The Botswana Football League (BFL) has yet to find a title sponsor for the elite league PIC: MORERI SEJAKGOMO

The impact of COVID-19 has stalled talks for a possible sponsorship deal between the Botswana Football Association and Kgalagadi Breweries Limited (KBL).

The brewer was a key supporter of football, sponsoring the Premier League through the Castle and St Louis brands. This was before Mascom and beMOBILE, under BTC, became the top division’s title sponsors.

With the government lifting a ban on sport sponsorship from alcohol companies, KBL has been keen to return. The BFA and KBL held preliminary talks before COVID-19 struck, which impacted progress.

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No progress in KBL, BFA deal

The impact of COVID-19 has stalled talks for a possible sponsorship deal between the Botswana Football Association and Kgalagadi Breweries Limited (KBL).