Winners of the inaugural FNB Kazungula marathon will smile all the way to the bank after organisers set the winners cheque for the 42.2km race at P50,000. The runner-ups get P22,000 while P18,000 is for third position.
Speaking during a media conference yesterday, the marathon chief executive officer (CEO), Obert Morgan said the title sponsor of the marathon, First National Bank Botswana has pumped in P1 million towards the event. He also said it is not easy to get sponsorship from a big bank like FNB and they had to be smart with their proposal. He said preparations for the event started in 2020 but they were disturbed by the COVID-19 pandemic. “Preparations are going well and we have been doing robust activations around the country. We are doing this to attract more people to register and registration has been extended to January 31,” he said.
Morgan said hosting an event in an area such as Chobe comes with a lot of risks and benefits at the same time. Morgan said there has been a lot of interest from local athletes and from other countries such as Kenya, Zimbabwe, Zambia, Namibia, South Africa and Tanzania. “In our database, we currently have 2,500 people who have registered for the marathon but we are yet to clean it up.
We also have registrations from overseas,” he said.
Mascom brand and communications manager, Malebogo Sesinyi said the communication company is sponsoring the 10km race to the tune of P200,000. “Part of the sponsorship is that Mascom will be the official connectivity partner during the marathon through the provision of internet connectivity at the start and finish line,” Sesinyi said.
Meanwhile, FNB Kazungula marathon marketing and public relations director, Obonye Malope said when they started the journey and engaged the sponsors, they shared with them three different scenarios that were risk based. “We did a risk assessment mainly around COVID-19 and other factors that we are looking at and we presented the risk scenarios under which we would conduct the marathon itself from fully virtual event to in person event with participants being on the ground in Kasane and Kazungula,” she said.
Other sponsors are Halfway Motors (21km sponsor), Mascom (10km sponsor), Spar (5km sponsor), Botswana Tourism Organisation (BTO), Audiotech (technical sponsor), HATAB (accommodation), Kwa Nokeng oil (fuel), Coca-Cola (refreshment), Btv (television), Yarona FM (radio), The Voice (print media), Solo Runner Book (strategic partner), The Desert Bush Walk (strategic partner) and Torch Studio (live streaming.)