East Africa’s bid book ‘masterstroke’

Friday, October 27, 2023 | 180 Views |

Cheaper option: Moses Magogo (l) hands over the East African bid book to Sports Minister Peter Ogwang (c) as National Council of Sports (NCS) chairman Ambrose Tashobya looks on PIC: MONITOR.CO.UG

East Africa’s winning 2027 Africa Cup of Nations bid did not cost an arm and leg after the three contesting countries, Kenya, Tanzania, and Uganda opted against using a consultant to produce their bid book.

Botswana lost out to the joint bid commonly known as PAMOJA, a Swahili word which means together. The collaborative bid was reportedly cost-effective, with the figure put at just over P10 million for the campaign to win the rights to host the 2027 competition.

Botswana went all out, with a P61 million bid book driving costs up after authorities engaged a South African consultant, Ruben Reddy to put together the 569-page document.

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East Africa’s bid book ‘masterstroke’

East Africa’s winning 2027 Africa Cup of Nations bid did not cost an arm and leg after the three contesting countries, Kenya, Tanzania, and Uganda opted against using a consultant to produce their bid book.