East Africa’s bid book ‘masterstroke’

Friday, October 27, 2023 | 190 Views |

Cheaper option: Moses Magogo (l) hands over the East African bid book to Sports Minister Peter Ogwang (c) as National Council of Sports (NCS) chairman Ambrose Tashobya looks on PIC: MONITOR.CO.UG

East Africa’s winning 2027 Africa Cup of Nations bid did not cost an arm and leg after the three contesting countries, Kenya, Tanzania, and Uganda opted against using a consultant to produce their bid book.

Botswana lost out to the joint bid commonly known as PAMOJA, a Swahili word which means together. The collaborative bid was reportedly cost-effective, with the figure put at just over P10 million for the campaign to win the rights to host the 2027 competition.

Botswana went all out, with a P61 million bid book driving costs up after authorities engaged a South African consultant, Ruben Reddy to put together the 569-page document.

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