All Kasi back on the big stage

Mmegi Sport: When you first conceptualised the All Kasi clothing brand, beyond the reality that the local market was dominated by foreign labels, what truly inspired you to take the leap? Did you conduct any formal market research or feasibility study before starting?All Kasi’s Kemoeng: There was no formal market research, just observation and participation. It was clear to anyone paying attention that we lacked a clothing brand that celebrated who we are, the way All Kasi has done since its inception. It was common to find a New York T-shirt or an LA cap, but almost impossible to find garments that proudly flaunted GC, Bandleng or Ghetto.

The biggest push came after I graduated from varsity and needed a job. That necessity, combined with the gap I saw in the market, pushed me to take the leap.