Branding war: BNSC warned BFA

Tuesday, November 07, 2017

Cellphone service providers, Mascom and Botswana Telecommunications Corporation (BTC) are fighting over the branding at the national stadium

Botswana National Sport Commission (BNSC) chairperson, Solomon Reikeletseng has said they advised the Botswana Football Association (BFA) against leaving the national sports body out of BTC Premiership contract negotiations.

This comes at a time when there is a branding war between cellular phone service providers, Mascom and Botswana Telecommunications Corporation (BTC). As a result of the impasse, the Township Rollers versus Security Systems encounter had to be moved to Molepolole on Sunday.

Mascom owns the National Stadium advertising rights, but the BTC is the league’s title sponsor, which has sparked a branding war.

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