BAA �clueless� on endorsements

The London team created excitment
The London team created excitment

Botswana Athletics Association (BBA) has admitted that it is not well versed on how endorsements for athletes work. After the athletics’ team participation at the World Championships in London created a lot of hype, there is expectation that some endorsement deals are on the cards.

But BAA treasurer, Brian Mosweu said while they are aware of the possibility of companies using athletes for endorsement, the athletics mother body is not well versed with the process. 

“We are still learning the ropes around endorsements. We do not want one day to see a billboard around town with an athlete image before the association is consulted. You must also know that athletes have managers. We must improve our relations with managers,” he said.

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