Five lessons from top African entrepreneurs

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Running your own company is an intense rollercoaster ride, where the highs are high, and the lows debilitatingly low. A new book, How we made it in Africa, published in association with Business Partners Limited and the UCT Graduate School of Business, tells the stories of 25 entrepreneurs who’ve built thriving businesses. Here are some lessons from the businesspeople featured in the publication on how to grow a startup into a flourishing enterprise.

Know why you are doing what you’re doing

When starting out, most entrepreneurs typically have a rough idea of where they want to take their businesses. But as they are confronted with real-world realities, vision and mission statements quickly become little more than PR tools and words on the company website.

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