Be Creative, Or Risk Being Rendered Obsolete

Creativity is necessary for economic and social progress. It serves as the most aggressive marketing tool in modern times. Despite this necessity, there is still lack of creativity in society. Seventy percent of the cost of a product is determined by its design, so much that creative design can lead to substantial savings (Munroe 1995).

This explains why we still have a huge import bill and by extension creating external employment in the process. Globalisation and competition have posed new challenges for businesses today. In order to keep up with these challenges, multi cooperation and governments have resorted to creativity as medicine. As a result, creativity training for employees has become a key area.