Action for jobs, a case for private sector participation

What is in it for me? That is the one most fundamental question that every Man holds dear. Every Man is motivated by profit. With this truth staring at us, we knew we had to have an answer should our potential sponsors happen to ask.

And they did. By the time we got to the fifth or sixth potential sponsor, we knew the drill and that led us to upgrade our pitch. We had to. We are asking for 30 million Pula in funding after-all. That is colossal! And others have sweat more for less.