Traversing Botswana’s distinct safari destinations

Botswana’s principal tourist attractions are its game reserves, available hunting and photographic safari. As the Botswana Tourism Organisation (BTO) strives to position Botswana as a premier tourist destination of choice, the organisation recently took a selected few local and international journalists on a trip otherwise labelled ‘Media Familiarisation Tour’ of some of the safaris in the midst of the Okavango Delta.

This tour was meant to give the journalists an insight into these safari camps and appreciate them and in turn, write from an informed position about the country’s tourism. With family travels and domestic tourism at the centre of BTO’s strategy to promote the sector, the media is a key stakeholoder.