Pageant to empower women

According to the founder of the pageant, Letsweletse Motshidiemang, the main objective of the pageant is to motivate and uplift of women. “We are doing this mostly because we have realised that most women do not have the opportunity to empower other women since they cannot do it on their own.

We feel that they need support and that is exactly why the pageant gives these women the platform that allows them to empower other women,” he said.  He added that they are using pageantry to fulfill their mandate after realising that it is the most effective way of reaching out to women.