Music online distribution underutilized

“This goes back to the business aspect, a lot of local musicians do not take their craft seriously, they spend money recording singles and then give free downloads. This has led to a culture whereby music consumers are now used to getting free downloads instead of purchasing music online. If only they took music as a business they would be selling it, ” online music distributor and publisher Itumeleng Garebatshabe said.

He however stated that of recent a few musicians have been selling their music online which has also led to local and international consumers purchasing the music. He noted that the major challenges for consumers is that they do not have adequate knowledge when it comes to purchasing goods online