Miss Botswana '25 launches Beauty Movement

Thursday, September 25, 2025 | 150 Views |

Ruth Thomas PIC CRED: THE VOICE NEWSPAPER BOTSWANA

As preparations for next year's Miss World gather pace, Ruth Thomas has officially launched her 'Beauty With A Purpose' initiative, the 'Beauty Movement', which is dedicated to tackling the scourge of Gender-Based Violence (GBV) by promoting beauty, confidence, and empowerment.

Of late, Botswana has been grappling with the growing crisis of GBV, with many voices calling for decisive action to nip the problem in the bud. Yet despite these efforts, the issue continues to spiral out of control.

Thomas, who holds the title of Miss Botswana 2025, launched her project earlier today (Thursday), which she will carry with her to the global stage. She explained that the Beauty Movement project aims to help people build confidence — a quality she believes can be instrumental in combating the GBV scourge.

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