During the launch on Friday, KBL board member, Modise Mokone said the launch of the Jwa Rona can and Mokgabo fashion line is a progression of Mo Ke Botswana campaign. “It is increasingly pleasing to see a brand as large as St Louis not only leveraging the uniqueness of Botswana’s culture but also celebrating the many facets of what really makes them truly Batswana.
I am excited and enthused by the collaboration and partnerships that have been undertaken by KBL with young Batswana creatives and that has really cultivated this campaign,” he indicated. Mokone said the five Batswana creatives whose unique contribution and willingness to put themselves out there has made this leg of the campaign a success. He said through St Louis, KBL has once again demonstrated its commitment to encouraging the local creatives as well as participating in the development of the social-economic environment in Botswana. Mokone also revealed that they chose the creative sector because it is one of the sectors that were significantly impacted by the COVID-19 pandemic.
