July finds niche in bridal, pageantry garments

July has revealed that her Butterfly Couture fashion brand ignites the beauty in every woman
July has revealed that her Butterfly Couture fashion brand ignites the beauty in every woman

A 40-year-old self-taught designer Chawada July, who has found a niche in bridal couture and pageantry gowns has revealed that her Butterfly Couture fashion brand ignites the beauty in every woman.

“My inspiration has always been high fashion couture because I am a fairy-tale girl, I love dressing up in breathtaking dresses and I believe a perfect dress ignites the beauty in every woman. This is where the ‘Butterfly’ name came from, believing every woman is uniquely beautiful,” she told Arts & Culture. The talented woman from Molepolole added that she believes every creative craft is uniquely different;  “we all craft differently and we polish and finish uniquely in all our different ways.”

The fashion designer who is also a procurement specialist with 16 years of work experience recalls how she had always been passionate about making her own clothing. July has always been happier doing anything that allowed her to express her creativeness. She said people would show interest in the things she made for herself. The fashion industry is very competitive and difficult to break into but in 2017 July decided to take a bold step.

Editor's Comment
Stakeholders must step up veggie supply

The Ministry of Agriculture, local producers, retailers, and industry associations must work together to overcome the obstacles hindering vegetable production and distribution.This collaborative approach is essential to improve the availability, quality, and affordability of vegetables in the market.Firstly, the Ministry of Agriculture should provide support and guidance to local farmers to enhance their productivity and efficiency. This could...

Have a Story? Send Us a tip
arrow up