The continued partnership reaffirms a shared commitment to celebrating Botswana’s creative and entrepreneurial spirit by promoting homegrown talent through fashion and branding. At the heart of this collaboration is a shared vision of championing local creativity and self-expression. Collections by Bk Proctor, a renowned premium apparel and footwear brand, continues to push the boundaries of contemporary design while staying true to its African roots. St Louis Lager, Botswana’s most celebrated beer brand, has long been an advocate for local talent, making this partnership a seamless blend of fashion and community.
“For us, this isn’t just about fashion, it's about telling a story,” said Bk Proctor, founding Creative Director of Collections by Bk Proctor. “Each piece in this collection carries the essence of homes, reflecting the vibrancy, resilience, and pride of Botswana’s creative industry,” he added. The Hype the Homegrown collection features a range of stylish apparel and footwear designed for individuals who take pride in local craftsmanship. In the apparel section is a selection of T-shirts, windbreakers, caps, bucket hats, and socks all adorned with campaign-inspired graphics created by Fifi Wale, embodying the quality and creativity of Collections by Bk Proctor. The footwear section on the other hand has sleek, street-style canvas sneaker that blends comfort with a bold aesthetic, allowing wearers to make a statement with every step. The exclusive collection aims to be more than just clothing as it also represents identity, culture, and community. Hype the Homegrown is a movement designed to inspire Batswana to support and uplift local creatives by uniting fashion, music, and brewing excellence, the initiative bridges gaps between artistry and everyday life.
“There’s something powerful about wearing pieces that connect us to our roots,” Bk Proctor stated. “From the runway to the streets, this collection allows us to carry our culture with pride, ” he added. The Hype the Homegrown collection is now available at all Collections by Bk Proctor stores nationwide.
