Coke brings back contour bottle

The now famous Coca-Cola contour bottle was patented in 1915 by the Root Glass Company of Terre Haute, Indiana and featured in ‘The Gods Must Be Crazy’ movie. Coca Cola Botswana celebrated the brand’s 100th anniversary at Kgalagadi Breweries beer plant in Gaborone recently. According to Coca Cola marketing activation manager Vee Chibanda, in 1915 the company attempted to fend off a host of copycat brands by strengthening their trademark.

She said the company and its bottling partners issued a creative challenge to a handful of U.S. glass companies to develop a bottle so distinct that one would recognise it by feeling it in the dark or lying broken on the ground.