Speaking at the at the launch of the 14th Annual BOMU Music Awards, Rakhudu declared that Botswana's music is not just art but has a business, innovation, employment, and economic potential. He noted that the creative economy is one of the fastest-growing sectors globally, generating revenue through streaming, publishing, live performance, brand partnerships, licensing, and digital content creation.
Rakhudu also emphasised that digital transformation has changed the rules of the game, allowing young artists in Gaborone to release a song and reach the world instantly. However, he stressed that access alone is not enough and that artists need to be equipped with digital skills, business knowledge, data literacy, and ownership structures that protect their intellectual property.
