Love, likes and toxicity

By the end of it, the video will have crossed over millions of views and by our local standards that is truly platinum viewership. The exchanges are brutal and the insults fly freely, at times the arguments unfold with a child visible in the background as we react in real time.

Some viewers plead with them to stop, others urge them on and many take sides. The videos trend precisely because they are raw, there is no script, no editing, no filter and what is on display is not performance in the traditional sense but emotional exposure, messy, uncomfortable and addictive.