Let’s fully exploit benefits of hosting major international events

The national MICE Strategy clearly signals a deliberate intention to host global events as part of a broader effort to profile, promote, and position Botswana as a competitive destination for Meetings, Incentives, Conferences and Exhibitions (MICE), as well as a place to live, work and invest.

The benefits of hosting such international events can be significant – provided we deliberately take advantage of the many opportunities that arise when the world gathers on our soil.