Lessons from KwaZulu-Natal for Botswana’s tourism future

As I watched KZN confidently sell its story, I found myself reflecting deeply not just on the experiences I was having, but on what Botswana could be if we embraced tourism the way South Africa has, especially in provinces like KwaZulu-Natal.

“Come Find Your Joy” is the tagline South African Tourism uses and after spending a few days in KZN, I couldn’t find a more fitting phrase. Joy was not only found in the high adrenaline experiences like shark cage diving or flying over the Indian Ocean on a microflight, joy was present in the Zulu stories told with pride, in the cuisine and in how seamlessly the past and present come together to welcome visitors.