Wilderness re-brands, launches new products

After 26 years as an active player in safaris in Southern Africa, the company says it has developed a branded house, to bring together the family of Wilderness brands in a vibrant and visual way. The re-branding comes at a time when the company is launching two brand new safari destinations.

Through their travel divisions - Wilderness Safaris, Wilderness Adventures, Wilderness Explorations and Wilderness Air - they operate a portfolio of some 70 lodges, camps and safaris in seven southern African countries viz Botswana, Namibia, Malawi, South Africa, Zambia, Zimbabwe and the Seychelles.