Trio Aim High As Jam Business flourishes

From left Malebogo Karele, Reetsang Modisaemang and Olebogeng Aaron
From left Malebogo Karele, Reetsang Modisaemang and Olebogeng Aaron

MOSHUPA: It is not always unemployment and hunger that drives the youth to start businesses. Others are born entrepreneurs, while others are pushed by a burning desire to grab the available funds from the government while they last.

For the trio of Malebogo Karele (39) Olebogeng Aaron (32) and Reetsang Modisaemang (33), the journey of their thousand miles has started and it has begun to bear fruits. Their unique idea of blending a fruit and a vegetable to produce a sweet jam has made them outstanding to say the least.

Reetsang explained that their atchar was prepared with fresh vegetables and is carefully packaged to make it appealing with emphasis on food safety and handling measures. The trio is old school friends and they abandoned their previous jobs to come together with optimism to produce jam and artchar.


Editor's Comment
Stakeholders must step up veggie supply

The Ministry of Agriculture, local producers, retailers, and industry associations must work together to overcome the obstacles hindering vegetable production and distribution.This collaborative approach is essential to improve the availability, quality, and affordability of vegetables in the market.Firstly, the Ministry of Agriculture should provide support and guidance to local farmers to enhance their productivity and efficiency. This could...

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