Taking care of �doing business�

Friday, February 21, 2014

Marketing and promoting a country’s trade in the competitive village that the world has become, calls for extraordinary initiatives. At some point even the acronyms entrusted with such a task have to evolve from BEDIA to BITC. BOITSHEPO MAJUBE, Mmegi Correspondent speaks to the man in the frontline, BITC, acting CEO, Letsebe Sejoe.

BusinessWeek: Since its formation what has BITC achieved to date?

Sejoe: BITC has been quite aggressive in marketing and positioning Botswana in the global market. Since its formation we have launched BITC in South Africa, London and went to Japan where we met multinational companies, Brazil where we engaged pharmaceutical companies and currently our team is in Mozambique marketing Botswana.

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