Taking care of �doing business�

Marketing and promoting a country’s trade in the competitive village that the world has become, calls for extraordinary initiatives. At some point even the acronyms entrusted with such a task have to evolve from BEDIA to BITC. BOITSHEPO MAJUBE, Mmegi Correspondent speaks to the man in the frontline, BITC, acting CEO, Letsebe Sejoe.

BusinessWeek: Since its formation what has BITC achieved to date?

Sejoe: BITC has been quite aggressive in marketing and positioning Botswana in the global market. Since its formation we have launched BITC in South Africa, London and went to Japan where we met multinational companies, Brazil where we engaged pharmaceutical companies and currently our team is in Mozambique marketing Botswana.

Editor's Comment
Human rights are sacred

It highlights the need to protect rights such as access to clean water, education, healthcare and freedom of expression.President Duma Boko, rightly honours past interventions from securing a dignified burial for Gaoberekwe Pitseng in the CKGR to promoting linguistic inclusion. Yet, they also expose a critical truth, that a nation cannot sustainably protect its people through ad hoc acts of compassion alone.It is time for both government and the...

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