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SMMEs scale up through exhibitions

Friday, March 07, 2025 | 70 Views |

Sharing ideas: At least 113 SMEs exhibited at the Meetings Africa event, with their stalls being provided to them for free

JOHANNESBURG: Meetings Africa 2025, one of the continent’s biggest platforms for business events, recently reinforced the importance of giving small businesses priority in trade shows and conferences, by hosting 113 SMMEs at its most recent gathering.

Organisers said small businesses are growing because they are consistently invited to exhibit at such events, allowing them to showcase their products and services to a wider market.

At this year’s Meetings Africa, the 113 SMMEs were among the more than 400 exhibitors, highlighting the commitment to supporting small businesses.

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