SADC ministers calls for regional collaboration in tourism

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Talking tourism: The Botswana pavilion is hosting nearly 40 organisations PIC: BOTSWANA TOURISM FACEBOOK

DURBAN: Ministers from the Southern African Development Community (SADC) have made an emphatic call for unity in tourism, urging countries in the region and in Africa to abandon competition instead and move towards collaboration.

Speaking at the ongoing Africa’s Travel Indaba in Durban, leaders stressed that joint efforts are vital to unlock the continent’s tourism potential.

“Gone are the days when we viewed each other as competitors,” Zambia’s Minister of Tourism, Rodney Sikumba, said during a panel discussion at the Inkosi Albert Luthuli International Convention Centre. “Africa has one resolve: working together.”

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