Orange to launch mobile advertising service

Mobile phone users
Mobile phone users

Orange Botswana has partnered with Incepta Communications to launch a mobile advertising service, which sends promotional SMS alerts to users.

Dubbed ‘Orange Makoya’, the service assists brand owners, stores and other suppliers to get access to customers who have an inclination towards a particular type of product or service.

The service which is expected to be operational January end, works according to the clients’ selected preferences, by sending SMS alerts to prospective buyers with brand offers and promotions from their chosen categories.

Editor's Comment
Watch your tongue Mr President

While his leadership has brought about significant progress and development, it is imperative that he exercises greater caution in his choice of words, particularly when addressing sensitive matters.One of the primary concerns is the potential impact of his remarks on Botswana’s relationship with De Beers, the diamond mining giant that plays a crucial role in the nation’s economy.The partnership between Botswana and De Beers has been mutually...

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