Orange to launch mobile advertising service

Thursday, January 08, 2015

Orange Botswana has partnered with Incepta Communications to launch a mobile advertising service, which sends promotional SMS alerts to users.

Dubbed ‘Orange Makoya’, the service assists brand owners, stores and other suppliers to get access to customers who have an inclination towards a particular type of product or service.

The service which is expected to be operational January end, works according to the clients’ selected preferences, by sending SMS alerts to prospective buyers with brand offers and promotions from their chosen categories.

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