Orange to launch mobile advertising service

Mobile phone users
Mobile phone users

Orange Botswana has partnered with Incepta Communications to launch a mobile advertising service, which sends promotional SMS alerts to users.

Dubbed ‘Orange Makoya’, the service assists brand owners, stores and other suppliers to get access to customers who have an inclination towards a particular type of product or service.

The service which is expected to be operational January end, works according to the clients’ selected preferences, by sending SMS alerts to prospective buyers with brand offers and promotions from their chosen categories.

Editor's Comment
Gov't, unions must find common ground

The situation is exacerbated by the ruling party’s admission that some of its most important election promises remain unfulfilled. This is not the change many Batswana had expected. The UDC was elected into power on a strong promise to improve lives, create jobs, protect workers and repair public services. It is therefore, not enough for the party to point only to new ministries, policies and long-term plans. These may be necessary, but...

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