Orange Makoya to cut advertising costs
Wednesday, January 28, 2015
Majola (standing) at the Orange Makoya launch in Gaborone yesterday. PIC: KEBOFHE MATHE
Speaking at the product launch this week, Orange Botswana Communications Manager, Boga Chillinde said the service would allow companies to conveniently advertise offers to a specific market at an affordable rate. “There is no upfront charge for companies, they only pay after knowing how many customers you have reached. This is very affordable compared to other advertising mediums,” she said.
Orange Makoya is a free to subscribe service open to Orange customers only.
Smash-and-grab incidents became common at traffic lights, Automatic Teller Machine (ATM) bombings made headlines too often, cash-in-transit robberies terrified security personnel, while home invasions left families traumatised in the very places they were supposed to feel safest. The situation had reached alarming levels and threatened not only the peace of ordinary citizens, but also the country’s reputation as one of the safest and most...