Orange Makoya to cut advertising costs
Wednesday, January 28, 2015
Majola (standing) at the Orange Makoya launch in Gaborone yesterday. PIC: KEBOFHE MATHE
Speaking at the product launch this week, Orange Botswana Communications Manager, Boga Chillinde said the service would allow companies to conveniently advertise offers to a specific market at an affordable rate. “There is no upfront charge for companies, they only pay after knowing how many customers you have reached. This is very affordable compared to other advertising mediums,” she said.
Orange Makoya is a free to subscribe service open to Orange customers only.
But on the particularly sensitive question of cadre deployment, the BNF must tread very carefully.The issue deserves robust debate, not ideological enthusiasm. Recent public comments from the BNF leadership are reassuring: the party has said that government positions should be based on merit and competence rather than party membership, and that it does not have a specific cadre-deployment policy.That principle should remain firmly at the centre...