The newly introduced Orange Makoya mobile system will enable businesses to advertise their products and services to their targeted customers at a cheaper cost.
Speaking at the product launch this week, Orange Botswana Communications Manager, Boga Chillinde said the service would allow companies to conveniently advertise offers to a specific market at an affordable rate. “There is no upfront charge for companies, they only pay after knowing how many customers you have reached. This is very affordable compared to other advertising mediums,” she said.
Orange Makoya is a free to subscribe service open to Orange customers only.
Incepta Communications mobile advertising sales executive, Seeletso Reikeletseng said the service would create an opportunity for customers to find different services and products through their phones. “This is a revolutionary service as it is a first of its kind in Botswana. It will also benefit local brands and various suppliers as they will be able to reach a wider network of their target audience, and it increases the chances of converting leads into actual sales,” he said. Reikeletseng added that the new service would also help improve efficiency in business.
Customers will receive the information they require with just a click on their mobile phones. Brand owners will be assured of reliable and effective means of advertising their products and services.
Inceptor communications managing director, Thabo Majola said the service gives insight into advertising strategies because it gives specific categories for a certain class of potential customers. “This service is convenient as advertising can be classed into groups, age, gender and regions, so it is cost effective,” he said.
Access to mobile network has become integral to most people’s lives, as it allows businesses to operate more efficiently, leading to improved service delivery in all other sectors of the economy.
According to the Botswana Communications Regulatory Authority 2014 Annual report, the country has seen a phenomenal growth of subscriptions of more than 100 percent to the mobile telephone subscriptions since 2009.
From March 2013 to March 2014 mobile subscriptions increased from over three million to 3.2 million, representing a growth of approximately four percent compared to five percent recorded between 2012 and 2013. Mobile tele-density stood at 158 percent between 2013 and 2014. The use of smart phones led to increased number of people with access to the Internet.