Orange Makoya to cut advertising costs
Wednesday, January 28, 2015
Majola (standing) at the Orange Makoya launch in Gaborone yesterday. PIC: KEBOFHE MATHE
Speaking at the product launch this week, Orange Botswana Communications Manager, Boga Chillinde said the service would allow companies to conveniently advertise offers to a specific market at an affordable rate. “There is no upfront charge for companies, they only pay after knowing how many customers you have reached. This is very affordable compared to other advertising mediums,” she said.
Orange Makoya is a free to subscribe service open to Orange customers only.
The situation is exacerbated by the ruling party’s admission that some of its most important election promises remain unfulfilled. This is not the change many Batswana had expected. The UDC was elected into power on a strong promise to improve lives, create jobs, protect workers and repair public services. It is therefore, not enough for the party to point only to new ministries, policies and long-term plans. These may be necessary, but...