Orange Makoya to cut advertising costs

Majola (standing) at the Orange Makoya launch in Gaborone yesterday. PIC: KEBOFHE MATHE
Majola (standing) at the Orange Makoya launch in Gaborone yesterday. PIC: KEBOFHE MATHE

The newly introduced Orange Makoya mobile system will enable businesses to advertise their products and services to their targeted customers at a cheaper cost.

Speaking at the product launch this week, Orange Botswana Communications Manager, Boga Chillinde said the service would allow companies to conveniently advertise offers to a specific market at an affordable rate. “There is no upfront charge for companies, they only pay after knowing how many customers you have reached. This is very affordable compared to other advertising mediums,” she said.

Orange Makoya is a free to subscribe service open to Orange customers only.

Editor's Comment
Micro-procurement maze demands urgent reform

Whilst celebrating milestones in inclusivity, with notably P5 billion awarded to vulnerable groups, the report sounds a 'siren' on a dangerous and growing trend: the ballooning use of micro-procurement. That this method, designed for small-scale, efficient purchases, now accounts for a staggering 25% (P8 billion) of total procurement value is not a sign of agility, but a 'red flag'. The PPRA’s warning is unequivocal and must be...

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