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Ntshole tastes sweet success with marmalade jam

Orange marmalade jam PIC: PHATSIMO KAPENG
Orange marmalade jam PIC: PHATSIMO KAPENG

Lindiwe Ntshole’s jam business has put her on the path of sweet success. The Morwa-based woman began making jams in her kitchen. Her entrepreneurial journey, she tells Business Monitor, began in 2016 after a retrenchment exercise saw to it that she pound the pavement looking for work.

“I was forced to do something to put food on the table; I started experimenting with different things, and ended up having a good product making jam. My family was impressed with the outcome and encouraged me to do more and commercialise it,” she said. However, she stopped making the jam as she felt it was not beneficial to her financially.

Her mother who enjoyed the natural goodness of the fruity spread of jam kept asking her to continue with it. It was during the first lockdown in 2020 when she decided to start producing jam again, this time she shared the product with neighbours and close friends who were impressed, wanting more of the stuff. “The feedback encouraged me to produce more and orders started pouring in. Since that day I never looked back. I saw the potential and went to the Local Enterprise Authority to enquire more about ways of expanding.

Editor's Comment
Our food safety matters

We commend the GCC inspectors for their vigilance in uncovering serious hygiene violations at establishments like Pick 'n Pay (South Ring Mall), Bravo Restaurant (Main Mall), Chicken Twist (Bonnington), Spar (Main Mall Bakery and Butchery), Choppies Butchery, Pie Time, and Fours Bakery. Their decisive action which includes temporary closures, confiscation of unsafe food, and laying charges sends a powerful, necessary message: food safety is...

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