Navigating a PR crisis during the Digital Era
Friday, March 22, 2024 | 50 Views |
![Sharing insights: Setswe](https://cdn4.premiumread.com/?url=https://www.mmegi.bw/mmegi/uploads/images/2024/03/25/103913.jpg&w=800&q=72&f=jpg&t=1)
Sharing insights: Setswe
The rapid dissemination and subsequent fading of news and information are akin to wildfire, propelled by the constant competition for attention across various digital platforms.
This dynamic has significantly altered the way we, as PR professionals, handle crises.
The BDP as a party known to have ample resources has always held its primaries well in time, but this time around that was not the case. The first leg of the primaries was held last weekend, with the final leg being billed for the coming weekend. This time around, the BDP failed to shine in its primary elections. The elections were chaotic; most if not all polling stations didn't open at the specified time of 6am. Loyal BDP members braved the...