Advertisement
Mmegi

Navigating a PR crisis during the Digital Era

Sharing insights: Setswe
Sharing insights: Setswe

The transformational impact of the digital era is undeniable, and it is far from an exaggeration to speak endlessly how digital media is the first point of reference for most when receiving news stories. These stories, however, often go unchecked, unverified, with the lines between reputable news headline and sensationalist stories becoming increasingly blurred.

The rapid dissemination and subsequent fading of news and information are akin to wildfire, propelled by the constant competition for attention across various digital platforms.

This dynamic has significantly altered the way we, as PR professionals, handle crises.


Advertisement
Editor's Comment
DIS must correct costly stalemate

More than P8.1 million has already been spent, yet there appears to be no lasting solution in sight. This is not simply a dispute between the DIS and a group of officers. It is a matter of public accountability. Every pula spent by government comes from taxpayers who expect public funds to be used wisely and responsibly, especially during economic hardships faced by many.The officers exercised their constitutional right to seek justice through...

Have a Story? Send Us a tip
arrow up