Mmegi

Navigating a PR crisis during the Digital Era

Sharing insights: Setswe
Sharing insights: Setswe

The transformational impact of the digital era is undeniable, and it is far from an exaggeration to speak endlessly how digital media is the first point of reference for most when receiving news stories. These stories, however, often go unchecked, unverified, with the lines between reputable news headline and sensationalist stories becoming increasingly blurred.

The rapid dissemination and subsequent fading of news and information are akin to wildfire, propelled by the constant competition for attention across various digital platforms.

This dynamic has significantly altered the way we, as PR professionals, handle crises.


Editor's Comment
No room for perjury

It seems some government accounting officers, sworn to tell "the truth, the whole truth, and nothing else but the truth" before Almighty God, may have deliberately lied during the committee’s vital work. If proven, this is not merely unprofessional; it is perjury, a serious criminal offence and it strikes at the very heart of responsible government.The PAC’s role is fundamental. After each financial year, it painstakingly examines how public...

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