Mmegi

Navigating a PR crisis during the Digital Era

Sharing insights: Setswe
Sharing insights: Setswe

The transformational impact of the digital era is undeniable, and it is far from an exaggeration to speak endlessly how digital media is the first point of reference for most when receiving news stories. These stories, however, often go unchecked, unverified, with the lines between reputable news headline and sensationalist stories becoming increasingly blurred.

The rapid dissemination and subsequent fading of news and information are akin to wildfire, propelled by the constant competition for attention across various digital platforms.

This dynamic has significantly altered the way we, as PR professionals, handle crises.


Editor's Comment
Human rights are sacred

It highlights the need to protect rights such as access to clean water, education, healthcare and freedom of expression.President Duma Boko, rightly honours past interventions from securing a dignified burial for Gaoberekwe Pitseng in the CKGR to promoting linguistic inclusion. Yet, they also expose a critical truth, that a nation cannot sustainably protect its people through ad hoc acts of compassion alone.It is time for both government and the...

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