Navigating a PR crisis during the Digital Era
Friday, March 22, 2024 | 50 Views |
Sharing insights: Setswe
The rapid dissemination and subsequent fading of news and information are akin to wildfire, propelled by the constant competition for attention across various digital platforms.
This dynamic has significantly altered the way we, as PR professionals, handle crises.
A young man suspected of breaking into a car was seized by residents, severely assaulted, and died in the hospital within an hour. We unreservedly condemn this mob justice. It is not a solution to crime, but a criminal offence that turns citizens into murderers.Residents are understandably angry about theft. The person who raised the alarm at 4am acted lawfully, and the neighbours who rushed to help showed community spirit. But what followed was...