Mmegi

Navigating a PR crisis during the Digital Era

Sharing insights: Setswe
Sharing insights: Setswe

The transformational impact of the digital era is undeniable, and it is far from an exaggeration to speak endlessly how digital media is the first point of reference for most when receiving news stories. These stories, however, often go unchecked, unverified, with the lines between reputable news headline and sensationalist stories becoming increasingly blurred.

The rapid dissemination and subsequent fading of news and information are akin to wildfire, propelled by the constant competition for attention across various digital platforms.

This dynamic has significantly altered the way we, as PR professionals, handle crises.


Editor's Comment
Mob justice isn't just

A young man suspected of breaking into a car was seized by residents, severely assaulted, and died in the hospital within an hour. We unreservedly condemn this mob justice. It is not a solution to crime, but a criminal offence that turns citizens into murderers.Residents are understandably angry about theft. The person who raised the alarm at 4am acted lawfully, and the neighbours who rushed to help showed community spirit. But what followed was...

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