Navigating a PR crisis during the Digital Era
Friday, March 22, 2024 | 50 Views |
Sharing insights: Setswe
The rapid dissemination and subsequent fading of news and information are akin to wildfire, propelled by the constant competition for attention across various digital platforms.
This dynamic has significantly altered the way we, as PR professionals, handle crises.
‘A man’s country is not a certain area of land, of mountains, rivers, and woods, but it is a principle and patriotism is loyalty to that principle’.- George William CurtisAccording to the report carried in this publication, the fraudsters operating the so-called “dark fleet” have selected Botswana’s flag as their cover of choice. This is a direct assault on our country’s most valuable asset, the good name.For decades, Botswana has...