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Navigating a PR crisis during the Digital Era

Sharing insights: Setswe
Sharing insights: Setswe

The transformational impact of the digital era is undeniable, and it is far from an exaggeration to speak endlessly how digital media is the first point of reference for most when receiving news stories. These stories, however, often go unchecked, unverified, with the lines between reputable news headline and sensationalist stories becoming increasingly blurred.

The rapid dissemination and subsequent fading of news and information are akin to wildfire, propelled by the constant competition for attention across various digital platforms.

This dynamic has significantly altered the way we, as PR professionals, handle crises.


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Editor's Comment
Celebrate responsibly, put safety first this holiday

“Safety first is safety always”– Charles M HayesAs most people begin travelling across the country to spend the President’s Holidays with family and friends, there is every reason to embrace the joy and togetherness that this period brings.While holiday periods bring joy, they are sadly often accompanied by a rise in road accidents, violent incidents and other avoidable tragedies. Too often, families that set out to celebrate together end...

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