Navigating a PR crisis during the Digital Era
Friday, March 22, 2024 | 50 Views |

Sharing insights: Setswe
The rapid dissemination and subsequent fading of news and information are akin to wildfire, propelled by the constant competition for attention across various digital platforms.
This dynamic has significantly altered the way we, as PR professionals, handle crises.
It seems some government accounting officers, sworn to tell "the truth, the whole truth, and nothing else but the truth" before Almighty God, may have deliberately lied during the committee’s vital work. If proven, this is not merely unprofessional; it is perjury, a serious criminal offence and it strikes at the very heart of responsible government.The PAC’s role is fundamental. After each financial year, it painstakingly examines how public...