Author

OLIVIER BLANCHARD
  • Navigating a PR crisis during the Digital Era

    The rapid dissemination and subsequent fading of news and information are akin to wildfire, propelled by the constant competition for attention across various digital platforms.This dynamic has significantly altered the way we, as PR professionals,...

  • How to emerge from the crisis in 2009

    But when one takes a step back (something easier to do on days when markets are closed), the picture becomes clearer, and so do the required policies. Let me first set the scene by making three observations on where we are today. First, in the...

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