Mascom's market share eases

According to figures released by the Botswana Communications Regulatory Authority (BOCRA), Mascom’s share of mobile phone subscriptions in the country slid to 43% in the year to March 2022, compared to a five-year peak of 55% in the year to March 2017.

Meanwhile, Orange Botswana has risen from a low of 29% market share in the year to March 2017 to 39% as at March 2022. BTC, the smallest and youngest of the three mobile phone operators, has moved from about 15% over the same period to 18%.