KGOMO KE KHUMO PROMO 'GIVES BACK BIG'

Says Clive Marshall, the General Manager of Livestock Procurement at BMC. "This promotion, which has been running since November 2009, aims to educate farmers about how to look after their cattle until they reach the required standard and helps farmers to maximise their returns." The BMC has an arrangement through which it buys cattle from farmers and keeps them in feedlots to make sure that they meet the required standards. "So far we have 15, 000 cattle in Lobatse and 2, 500 in Francistown feedlots," says Marshall.

"We plan to have 8, 000 to 10, 000 cattle in Francistown. Since our promotion started, we have been buying 200 to 300 cattle a day, which shows that our promotion is going well and that people are getting the message."