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Inside Matshidiso’s moringa products venture

Phatsima Organic's produts. SERATI RANNONA
Phatsima Organic's produts. SERATI RANNONA

When many small entrepreneurs in travel-dependent businesses threw in the towel at the height of COVID-19 restrictions in 2021, Phatsimo Matshidiso was one of the few who shifted gears to venture into something else.

Before the pandemic Matshidiso, who originates from Moshupa, was in the business of selling clothes. But then COVID-19 hit, meaning travel was restricted and she could not conduct her business as she used to.

Rather than giving up, she brainstormed on a locally-driven venture and that was when Phatsima Organic was born.

Editor's Comment
Warm relations must not come at the expense of fair trade

“I believe that free but fair trade isan absolute imperative”– John E. JamesFor two countries bound by geography, history and deep economic ties, periods of diplomatic strain serve neither side well. President Duma Boko’s efforts to restore momentum to relations with Pretoria deserve recognition, particularly at a time when Southern Africa faces shared challenges ranging from sluggish economic growth and unemployment to energy security...

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