Global diamond jewellery sales hit P812bn

Saturday, May 19, 2018

Strong consumer confidence in the key markets of the US and China, saw global sales of diamond jewellery hit an all-time high of US$82 billion (P812 billion) last year, an industry insight report released today by De Beers indicates.

According to the report, sales among consumers in the US accounted for US$43 billion last year, up four percent, while demand in China hit US$10 billion, growing by one percent in US dollar terms.

In both markets, growth was underpinned by positive macroeconomics and strong consumer confidence, particularly in China where the latter indicator was said to be at a 20-year high.

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