De Beers to pump record P1.6bn in holiday marketing
Friday, August 03, 2018
The planned budget eclipses the $120 million the diamond giant has been spending on its marketing campaigns every year since 2015.
While De Beers markets its stones through various channels throughout the year, its campaigns traditionally reach a peak between Thanksgiving and the Chinese New Year, with the US and China representing key markets.
The Ministry of Agriculture, local producers, retailers, and industry associations must work together to overcome the obstacles hindering vegetable production and distribution.This collaborative approach is essential to improve the availability, quality, and affordability of vegetables in the market.Firstly, the Ministry of Agriculture should provide support and guidance to local farmers to enhance their productivity and efficiency. This could...