BTC Mobile ups ante in mobile money wars

Friday, September 22, 2023 | 240 Views |

New moves: Masunga has made no secret of BTCL’s ambitions for larger market share PIC: MORERI SEJAKGOMO

Local network operator, Botswana Telecommunications Company Limited (BTCL) this week added more shine to its mobile money offering, sealing a partnership with Hollard to offer funeral insurance at discounted rates.

The new product is aimed at lower-earning individuals who may not be the target market for the mainstream financial services sector.

The move to introduce insurance under beMOBILE Smega, BTC's mobile money product, boosts the group’s fintech reach and is expected to result in an increase in market share.

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