BMC redoubles non-EU exports

The European Union has traditionally been the Commission’s mainstay, accounting for up to a tenth of revenues in previous years. However, outbreaks of Foot and Mouth Disease as well as livestock traceability issues triggered the delisting of local exports in 2011, exposing the BMC’s books and local farmers.

The Commission countered the delisting by sourcing new markets outside the EU, making regional inroads and even tapping Zimbabwe for FMD beef exports.