Botswana Institute of Chartered Accountants (BICA) recently unveiled its ‘Inspired Opportunities’ campaign that is in line with the organzation’s new direction. Sharing an overview of the campaign Losika Seboni of Footprints Advertising said BICAs overarching vision is to support Botswana’s development through a dynamic and ethical accountancy profession.
Seboni said: “In order for this golden opportunity to be one day realized, a whole nation has to be inspired, individuals have to be inspired, a whole industry has to be inspired, current and aspiring students have to be inspired and most importantly the internal customer, the citizen, the primary brand ambassador needs to be inspired all in the name of building a strong emotional connection”.
The BICA chief executive officer Verily Molatedi said the initiative is a result of the new strategy that the organization has come up with to ensure brand visibility, create an understanding of the organization’s mandate and an awareness of the services offered by the organization. She further pointed out that accounting professionals need to understand that they have a collective reputation and they have a role in the protection of public interest.