Bedia To launch brand Botswana campaign

The brand was launched around April this year. Deputy Director for Brand Botswana, Ludo Mokotedi, says one initiative that aims at attaining the objective of galvanising Batswana around a single identity and instilling pride in them is the upcoming rollout of the Brand Botswana public education campaign.

"We are targeting a total of 90 locations with emphasis being placed on those areas that have limited access to the mass media," she said. "Some of the locations are Moiyabana, Gobajango, Matshelagabedi and Sepopa."