Barclays Rebrands Railpark Branch To Absa

Barclays Bank of Botswana has started its transition of rebranding into Absa with the Railpark branch being the first in the country.

The move is in line with its parent company’s decision to rebrand all its operations and change from Barclays Bank of Botswana to Absa Bank Botswana. The re-branded branch showcases the warm, vibrant red colour palette of the Absa brand, which has been extended to the ATMs as well. The Bank seeks to embrace its ambition of becoming an independent African bank, under a new brand: Absa. As an organisation, Absa believes in bringing your possibility to life by fulfilling the ambitions of the customers and communities. Even though some branches will start to look like Absa, it will continue to operate and trade as Barclays Bank of Botswana until its name officially changes. The bank has several legal and regulatory milestones to achieve before the official name change date can be announced. The name change in Botswana is part of one of the largest rebranding projects in Africa and part of a broader, multi-country rebrand programme happening at Absa Group Limited-level, scheduled to be completed by mid-2020.

Editor's Comment
Happy Independence!

We are 56 years old and what do we have to show for it? Looking at where Botswana started and where it is today, there are a lot of developments, but whether the developments match the number of years we have enjoyed as a country is a topic for another day.The fact that cannot be denied is we have seen major developments, but we are still lacking in several pertinent areas.Our beautiful country imports almost everything. We import fuel, food,...

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