Asali’s products take beauty industry by storm

Asali Beauty products PIC: PHATSIMO KAPENG
Asali Beauty products PIC: PHATSIMO KAPENG

The Botswana education system is stubbornly known to produce graduates who are destined to join queues of those seeking to be absorbed into the formal employment.

However for Norma Asali Nlanda, a graduate of Economics and Public Administration from the University of Botswana, it was not to be case. Instead she chose to make a bold move to pursue entrepreneurship by establishing her own company, Asali Beauty, in 2019 on her birthday.

Since its establishment, Asali Beauty is making waves in the beauty industry with its range of natural hair care products. Asali Beauty comes from her name Asali, which means honey in Swahili. She, however, did not decide to join the world of business one morning as it was a culmination of market research to gauge the market. Nlanda explains her passion to create her own brand led her to invest in years of diligent research, and enrolling in an online course from the United Kingdom in Natural Cosmetics Formulation resulting in the development of her range of natural hair products.

Editor's Comment
Government’s efforts commendable!

Since the news broke, the government made sure to work hand in hand with the South African government to assist the families of the victims. The two countries came together to help the families identify the bodies of their loved ones through DNA testing. The government also announced that they would assist families with food for mourners before the funerals.Even though the deceased persons were mostly residents of Molepolole, the government...

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