Silent World Relays branding at airport too loud to ignore

Tuesday, April 28, 2026 | 60 Views |

On Sunday afternoon, China, which comprises one of the World Relays' largest contingents, touched down to a low key welcome at the Sir Seretse Khama International Airport.

There was no showcasing of culture to the Chinese delegation, through traditional dance at a point which is the visitor's first port of call. Instead, it was the usual Sunday mood at the airport, with little sign of a country on the verge of hosting arguably its finest sporting moment.

There has been talk on social media on what individuals can do to market the competition, away from the expected role of the organising committee.

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