The ROI of hosting the Debswana World Athletics Relays

Friday, May 15, 2026 | 0 Views |

Global moment: The World Athletics Relays drew more than 80 million eyes to Botswana PIC: Monirul Bhuiyan/PRESS PHOTO

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Hosting the World Athletics Relays 2026 was never only about direct financial returns. The event delivered significant nation-branding, economic, social and developmental value for Botswana — both in the short term and long term.

For me, this was money well spent when one considers the broader Return on Investment (ROI) for the country.

Short-Tetm / Immediate Benefits

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The ROI of hosting the Debswana World Athletics Relays

Hosting the World Athletics Relays 2026 was never only about direct financial returns. The event delivered significant nation-branding, economic, social and developmental value for Botswana — both in the short term and long term.

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