The ROI of hosting the Debswana World Athletics Relays

Friday, May 15, 2026 | 270 Views |

Global moment: The World Athletics Relays drew more than 80 million eyes to Botswana PIC: Monirul Bhuiyan/PRESS PHOTO

Listen

Hosting the World Athletics Relays 2026 was never only about direct financial returns. The event delivered significant nation-branding, economic, social and developmental value for Botswana — both in the short term and long term.

For me, this was money well spent when one considers the broader Return on Investment (ROI) for the country.

Short-Tetm / Immediate Benefits

Already have an active account? Log in here.

Or Sign up and get unlimited access to premium articles.

UN refugee Convention turns 75

Solly Rakgomo | 21 Aug 2026

Parties urged to uphold All-Party Conference commitments

Tsaone Basimanebotlhe | 21 Aug 2026

BDP women’s race exposes bigger cracks

Tsaone Basimanebotlhe | 21 Aug 2026

BR hands over lucrative contract to private firm

staff writer | 21 Aug 2026

MPs fear heatwave could worsen Botswana’s health crisis

Pini Bothoko | 21 Aug 2026

When a newsroom becomes too small to think

THOMAS NKHOMA | 21 Aug 2026

First Capital Bank, Debswana bridge financing gap for citizen businesses

Kabelo Boranabi | 21 Aug 2026

Over 60,000 Batswana seek firearm ownership

Pini Bothoko | 21 Aug 2026

Let justice, not politics determine Salakae’s fate

“Justice should not only be done, but should manifestly and undoubtedly be seen to be done.”-Lord HewartHis decision was the correct one.The move neither proves guilt nor settles the serious allegations that have brought him to the doorstep of the Regional Magistrate’s Court.It does, however, recognise a basic principle of accountable government, that a minister facing criminal charges should not remain in a position that could create even...

Mmegi Editor | 21 August 2026

About us

Mmegi is the leading independent source of breaking news, latest news, current
affairs, Politics, Business, Sport, debates, analysis, and entertainment news in Botswana.