The ROI of hosting the Debswana World Athletics Relays

Friday, May 15, 2026 | 270 Views |

Global moment: The World Athletics Relays drew more than 80 million eyes to Botswana PIC: Monirul Bhuiyan/PRESS PHOTO

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Hosting the World Athletics Relays 2026 was never only about direct financial returns. The event delivered significant nation-branding, economic, social and developmental value for Botswana — both in the short term and long term.

For me, this was money well spent when one considers the broader Return on Investment (ROI) for the country.

Short-Tetm / Immediate Benefits

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The ROI of hosting the Debswana World Athletics Relays

Hosting the World Athletics Relays 2026 was never only about direct financial returns. The event delivered significant nation-branding, economic, social and developmental value for Botswana — both in the short term and long term.

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More

BDP leaves Balopi out in the cold

Fiscal authorities brace for credit ratings’ decisions

BNF mourns benign, fearless Akambakamba

Fiscal authorities brace for credit ratings’ decisions

Rollers spend P1.2m to settle FIFA debts

'Machine' expected to take over Zebras role

Chess team embarks on Olympiad quest

Tebogo carries memories, Kebinatshipi chases history in Budapest

Rising abortion figures demand urgent action