The ROI of hosting the Debswana World Athletics Relays

Friday, May 15, 2026 | 270 Views |

Global moment: The World Athletics Relays drew more than 80 million eyes to Botswana PIC: Monirul Bhuiyan/PRESS PHOTO

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Hosting the World Athletics Relays 2026 was never only about direct financial returns. The event delivered significant nation-branding, economic, social and developmental value for Botswana — both in the short term and long term.

For me, this was money well spent when one considers the broader Return on Investment (ROI) for the country.

Short-Tetm / Immediate Benefits

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The ROI of hosting the Debswana World Athletics Relays

Hosting the World Athletics Relays 2026 was never only about direct financial returns. The event delivered significant nation-branding, economic, social and developmental value for Botswana — both in the short term and long term.

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More

Licence hitch delays First Division South start

Moody’s upgrades BPC

Negotiate salaries, not workshops – BOFEPUSU tells DPSM

No evidence links water to diarrhoea outbreak – WUC

BNF prioritises by-election over policy conference

Botswana strengthens child protection commitments

The time is now to relax adoption laws

Best protein choices for healthy aging

The time is now to relax adoption laws