The ROI of hosting the Debswana World Athletics Relays

Friday, May 15, 2026 | 260 Views |

Global moment: The World Athletics Relays drew more than 80 million eyes to Botswana PIC: Monirul Bhuiyan/PRESS PHOTO

Listen

Hosting the World Athletics Relays 2026 was never only about direct financial returns. The event delivered significant nation-branding, economic, social and developmental value for Botswana — both in the short term and long term.

For me, this was money well spent when one considers the broader Return on Investment (ROI) for the country.

Short-Tetm / Immediate Benefits

Already have an active account? Log in here.

Or Sign up and get unlimited access to premium articles.

Minister Maele addresses GIPS Management. PIC KING OLERILE

Private colleges poised to drive Botswana’s TVET revolution

Johannes Kambai | 6 h ago

Knives out for Netball vice president

Calistus Kolantsho | 05 Jun 2026

Match-fixing concerns rock netball

Calistus Kolantsho | 05 Jun 2026

Fiscal stress forces FMD ‘crowdfunding’

Mbongeni Mguni,Innocent Selatlhwa | 05 Jun 2026

Police crack Zone 11 crossborder stocktheft syndicate

Innocent Selatlhwa | 05 Jun 2026

BPF factions seek common ground

Tsaone Basimanebotlhe | 05 Jun 2026

Palapye council leadership battle deepens

Tsaone Basimanebotlhe | 05 Jun 2026

AP launches drive to boost visibility

Tsaone Basimanebotlhe | 05 Jun 2026

Govt must crack whip on Cross border crime

“Betrayal hurts, but knowingwho was betraying hurts even more.”- Garima SoniWhat the men of Ditlharapa, Molete and neighbouring villages uncovered is a cross-border enterprise. The modus operandi, as the suspect himself reportedly confessed, is industrial: groups operating in multiple villages, fences cut with impunity, stolen goats walked into South Africa, warehoused at Makhubung, then sold in batches of 200 to a commercial farmer in...

Mmegi Editor | 05 June 2026

About us

Mmegi is the leading independent source of breaking news, latest news, current
affairs, Politics, Business, Sport, debates, analysis, and entertainment news in Botswana.

The ROI of hosting the Debswana World Athletics Relays

Hosting the World Athletics Relays 2026 was never only about direct financial returns. The event delivered significant nation-branding, economic, social and developmental value for Botswana — both in the short term and long term.

Explore

More

Private colleges poised to drive Botswana’s TVET revolution

Knives out for Netball vice president

Match-fixing concerns rock netball

Fiscal stress forces FMD ‘crowdfunding’

Police crack Zone 11 crossborder stocktheft syndicate

BPF factions seek common ground

Palapye council leadership battle deepens

AP launches drive to boost visibility

Govt must crack whip on Cross border crime