Workaholic clothing label to sell nationwide

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The clothing label, which first hit the streets in September 2009, has so far been sold only in Gaborone.

Workaholic administrator, Pako Moshaga, said they are planning on increasing their market share by employing aggressive promotional measures and increasing their distribution base. He said the brand is growing rapidly and it is only right to introduce it to other Batswana. When they started, Workaholic printed only 50 t-shirts in a period of about two months, a number that has since doubled.

Workaholic currently prints t-shirts only. The logo displays a man pushing a wheelbarrow with a colourful background and the word Workaholic acting as his base. The t-shirt also has a nicely designed colourful Workaholic logo on its top back with the tagline "Whatever pays ma tab". Moshaga said the bright colours and fairly large prints were meant to make the t-shirts stand out.

Editor's Comment
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